Some see a benefit of franchising as "entrepreneurship under the safety net of a tried-and-true business umbrella" but forecast a 1.2 percent decrease in franchise businesses during the 2008-2009 recession. In 2005, according to a survey released by the Washington-based International Franchise Association showed 909,000 franchised establishments in the United States employing some 11 million people. Franchises offer training, advertising and information technology support, lower procurement costs and access to a network of established operators.
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An estimate was that in 2003, the market for home-maintenance and repair spending was up 14% from 2001 to 2003. Another estimate was that the market in the United States was $126 billion and was increasing by about 4% annually. American homes are aging; one estimate was that in 2007, more than half of all homes are older than 25 years. And, as populations worldwide tend to become older, on average, and since increasingly elderly people will be less inclined and able to maintain their homes, it is likely that demand for handyman services will grow.[original research?]
Perhaps the most perplexing repairs facing a home-owner are broken or damaged things. In today's era of built-in obsolescence for many products, it is often more convenient to replace something rather than attempt to repair it. A repairman is faced with the tasks of accurately identifying the problem, then finding the materials, supplies, tools and skills necessary to sufficiently effect the repair. Some things, such as broken windows, appliances or furniture can be carried to a repair shop, but there are many repairs that can be performed easily enough, such as patching holes in plaster and drywall, cleaning stains, repairing cracked windows and their screens, or replacing a broken electrical switch or outlet. Other repairs may have some urgency, such as a broken water pipes, broken doors, latches or windows, or a leaky roof or water tank, and this factor can certainly justify calling for professional help. A home handyman may become adept at dealing with such immediate repairs, to avoid further damage or loss, until a professional can be summoned.