Generally the job of paid handyman is low status, a semi-skilled labor job. It's a less prestigious occupation than a specialist such as a plumber, electrician, or carpenter. With the emergence of large national chains, an effort is being made to change that perception, by emphasizing professionalism and the fact that a handyman is actually a technician with multiple skills and a wide range of knowledge. At the same time, unpaid homeowners skilled at repairs are valued for saving money. And handyman tools sometimes become useful in different places: for example, when a proper neurological drill was not available, an Australian doctor used a handyman's drill in 2009 to open a hole in the head of a 13-year-old boy to relieve pressure after a brain injury; the boy's life was saved.[11]
Franchise handyman firms sometimes pitch clients by asking prospective customers about their unresolved "to-do lists".[16] The firm does odd jobs, carpentry, and repairs.[16] Trends such as a "poverty of time" and a "glut of unhandy husbands" has spurred the business.[16] Technicians do a range of services including tile work, painting, and wallpapering.[17] "One firm" charges $88 per hour.[16] The firm targets a work category which full-fledged remodelers and contractors find unprofitable.[16] A consumer was quoted by a reporter explaining the decision to hire one firm: "'I couldn't find anyone to come in and help me because the jobs were too small', said Meg Beck of Huntington, who needed some painting and carpentry done. She turned to one franchise firm and said she liked the fact that the service has well-marked trucks and uniformed technicians and that a dispatcher called with the names of the crew before they showed up."[16] There are indications that these businesses are growing.[16] There are different firms operating.[12][18]
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